Our Vision

Enable individuals to better their lives through football.

What we do

  1. Serve the needs of diverse and priority communities
  2. Improve social, health, educational and cultural outcomes
  3. Champion inclusive, safe, supportive football experiences
  4. Advocate on behalf of those who experience disadvantage

Our principles

Person centred

The needs, interests and strengths of every individual whom we serve is prioritised.


Our responses are relevant and inclusive of the localised settings in which they exist, including the strengths and needs of respective communities.


We address and advance the social determinants of health via both targeted and universal approaches.

Equity & access

We are fierce advocates for social justice. We seek to identify and address needs and opportunities on relevant social issues.

Belonging & life outcomes

The needs, interests and strengths of every individual whom we serve is prioritised.

Evidence-informed & continually improved

Our approach is shaped through blending knowledge from research, practice and people experiencing the practice.

Innovation & collaboration

We do things differently and we do so via strategic and mutually beneficial partnerships

Our values


We are community lead in everything we do. We want our Foundation to be the vehicle for creating a sense of belonging and trust in diverse communities and a way for people to come together.


To be authentic is to be imperfect and honest, allowing us to connect with people on a more genuine level. Authenticity is integral in our approach to bring people together and create change.


We are here to do things differently and that means being bold in the way we approach our Foundation goals. We come at everything with an adventerous attitude and we are not afraid to fail.


We are open minded and challenge our own thoughts and beliefs that are engrained in society.We take ownership of our actions, are considerate to others, and strive to be inclusive in all that we do.